
There is a touch of a perfectly Trumpian feel about sending Jared Kushner and Steve Witkoff to negotiate the end of a war, again; two men whose principal qualifications are proximity, confidence and deal-making instincts are dispatched to solve a problem that has defeated armies, diplomats and generations of statesmen.
Their recent journey from Moscow to Kyiv was presented as another attempt to revive a peace process that has repeatedly stalled. The meetings themselves are not the problem. Diplomacy requires talking to enemies, and somebody has to talk to Vladimir Putin and Volodymyr Zelenskyy. The question is why these two men, again.
Witkoff and Kushner have already accumulated a peculiar record in the Middle East. Their negotiations over Iran produced optimism, confusion and ultimately failure, while their involvement in the Israel-Gaza diplomacy has raised uncomfortable questions about where private interests, family connections and public responsibilities begin and end. That matters because diplomacy is not real estate. A failed property negotiation can lose money; a failed geopolitical negotiation can lose cities, lives and countries.
The suspicion therefore does not have to be that Kushner or Witkoff are secretly selling peace for personal profit. That would require evidence. The more serious question is whether the structure surrounding them creates incentives that make such suspicions inevitable.
Witkoff is a businessman. Kushner is a businessman and the president's son-in-law. Their worlds are populated by investors, property developers, sovereign funds, Gulf billionaires and political leaders. In that environment, relationships are assets. Access is currency. A diplomatic meeting can be simultaneously a diplomatic meeting and a networking opportunity, even when nobody explicitly intends it to be.
That is precisely why modern democracies developed rules separating public office from private enrichment. The appearance of a conflict can be almost as damaging as the conflict itself, because diplomacy depends upon trust. When an envoy arrives in a capital, everyone at the table must believe that the envoy's only objective is the agreement in front of him.
Ukraine makes the problem even more acute. The eventual peace will involve reconstruction on a colossal scale, energy infrastructure, land, ports, minerals, finance and security guarantees. Whoever helps shape the settlement will inevitably stand near the greatest commercial opportunities of post-war Europe. That does not prove corruption. It proves that extraordinary safeguards are necessary.
And there is another problem: competence. Negotiating with Putin is not a television deal-closing exercise. Putin has spent years studying Western impatience, exploiting divisions and turning negotiations into instruments of strategy. He understands that Washington wants a headline called peace. Moscow wants a settlement that converts battlefield gains into permanent political leverage.
If American envoys repeatedly fail to deliver sustainable agreements yet remain indispensable, the obvious conclusion is not necessarily conspiracy. It may simply be that Trump values loyalty and personal chemistry over institutional expertise.
That is more worrying than a secret plot. A democracy can investigate corruption. It is harder to investigate incompetence when incompetence is celebrated as unconventional genius.
Kushner and Witkoff may yet help produce durable peace. If they do, they deserve credit. But peace should not require faith in personalities. It requires transparent interests, professional diplomacy and accountability.
The world has seen enough private deal-making dressed as public policy. Ukraine deserves something better than another handshake whose fine print nobody is allowed to read.









