Kids in Africa don’t need songs; they need food by Marja Heikkinen

In a world awash with celebrity endorsements and grand gestures, the sight of a famous pop singer performing on a global stage to raise awareness for issues affecting children in Africa and Asia has become a familiar scene. These events are often accompanied by heartfelt speeches, emotional songs, and promises of change. Yet, when the music fades and the applause dies down, one question lingers: what do these children truly need? The answer is stark and sobering... not songs, but food, medicine, shelter, peace, and education.

It is not a condemnation of artists’ intentions. Music has the power to unite, to inspire, and to give voice to the voiceless. But when it comes to the immediate and tangible needs of children living in dire circumstances, music cannot fill an empty stomach, treat a curable disease, or provide a roof over one’s head. The disconnect between what is offered and what is needed reveals the chasm between performative altruism and impactful action.

Across vast regions of Africa and Asia, millions of children face daily struggles for survival. Malnutrition remains a silent killer, claiming young lives before they even have a chance to begin. Diseases like malaria, tuberculosis, and diarrheal infections, which are easily preventable and treatable, continue to wreak havoc. In conflict zones, children live under constant threat, their homes reduced to rubble, their schools turned into battlegrounds. In the face of these grim realities, the offerings of a celebrity concert can feel like a hollow gesture.

While a single performance may raise funds or awareness, it often overlooks the systemic issues that perpetuate these crises. Hunger is not simply a lack of food; it is the result of entrenched poverty, inadequate infrastructure, and geopolitical dynamics that disrupt agricultural productivity. Similarly, the lack of access to medicine is not just about availability but about affordability, distribution networks, and healthcare systems that fail to reach the most vulnerable.

What Can Truly Help? The solutions to these problems are neither glamorous nor instant. They require sustained investment, political will, and collaborative efforts between governments, NGOs, and local communities. What these children need is:

Food Security: Programs that ensure access to nutritious meals, not just emergency rations but sustainable agricultural practices that empower local farmers.

Healthcare: Investments in clinics, vaccinations, and affordable medicines that can prevent treatable diseases from becoming fatal.

Shelter: Safe homes and community rebuilding projects for those displaced by natural disasters or conflict.

Peace: Diplomatic efforts and conflict resolution to end wars and create environments where children can thrive without fear.

Education: Schools with trained teachers, learning materials, and the infrastructure needed to support children’s intellectual and emotional development.

Celebrities undeniably have the power to bring attention to issues that might otherwise be ignored. Their influence can mobilize resources and inspire action. However, their contributions should go beyond the symbolic. Instead of performing, why not fund or partner with organizations that are already making a difference on the ground? Why not use their platforms to advocate for policy changes or challenge governments and corporations to step up?

For instance, a pop star could sponsor the construction of schools or clinics. They could fund agricultural initiatives that empower communities to grow their own food. They could use their visibility to lobby for the cancellation of crippling debts that prevent developing nations from investing in social programs. These actions would resonate far more deeply than any hit song ever could.

The world’s wealthiest nations and individuals often find it easier to throw money at symbolic gestures than to confront the deeper inequities that perpetuate suffering. A televised concert or a viral charity single may soothe the consciences of the privileged, but it does little to address the root causes of the crises they seek to highlight.

True change requires a shift in priorities. It demands that we listen to the voices of those affected, that we amplify their needs rather than our own performances of altruism. It calls for a commitment to long-term solutions that tackle the structural inequalities at play.

To the pop stars of the world: your talent and influence are undeniable, but so is your responsibility. Step off the stage and step into the communities you claim to support. Learn their stories, understand their struggles, and use your resources to create lasting change. To governments and corporations: stop hiding behind the spectacle of celebrity philanthropy and start addressing the policies and practices that maintain the status quo. And to all of us: let us demand more than songs. Let us demand action.

The children in Africa and Asia do not need another anthem. They need food, medicine, shelter, peace, and education. It is time we gave them what they truly need, not what makes us feel better about ourselves.

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